11 quotes
Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
Propaganda: The Formation of Men's Attitudes (1962)
The most favorable moment to seize a man and influence him is when he is alone in the mass. It is at this point that propaganda can be most effective.
Propaganda: The Formation of Men's Attitudes (1962)
Propaganda does not aim to elevate man, but to make him serve.
Propaganda: The Formation of Men's Attitudes (1962)
The aim of modern propaganda is no longer to modify ideas, but to provoke action.
Propaganda: The Formation of Men's Attitudes (1962)
In the midst of increasing mechanization and technological organization, propaganda is simply the means used to prevent these things from being felt as too oppressive and to persuade man to submit with good grace.
Propaganda: The Formation of Men's Attitudes (1962)
The civic and technological good will and the enthusiasm for the right social myths — both created by propaganda — will finally have solved the problem of man.
Propaganda: The Formation of Men's Attitudes (1962)
Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus.
Propaganda: The Formation of Men's Attitudes (1962)
...because of the myth of progress, it is much easier to sell a man an electric razor than a straight-edged one.
Propaganda: The Formation of Men's Attitudes (1962)
Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.
Propaganda: The Formation of Men's Attitudes (1962)
Propaganda tries to surround man by all possible routes in the realm of feelings as well as ideas, by playing on his will or on his needs, through his conscious and his unconscious, assailing him in both his private and his public life.
Propaganda: The Formation of Men's Attitudes (1962)
Through the myth it creates, propaganda imposes a complete range of intuitive knowledge, susceptible of only one interpretation, unique and one-sided, and precluding any divergence. This myth becomes so powerful that it invades every arena of consciousness, leaving no faculty or motivation intact. It stimulates in the individual a feeling of exclusiveness, and produces a biased attitude.
Propaganda: The Formation of Men's Attitudes (1962)