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Igor Ansoff Quotes

1918–2002 Russia

Igor Ansoff (December 12, 1918 – July 14, 2002) was a Russian American applied mathematician and business manager. He is known as the father of strategic management.

Russia
Business theorists
Businesspeople
Mathematicians

Also known as: H. Igor Ansoff

Random Igor Ansoff quote

3 quotes

By searching out opportunities which match its strengths the firm can optimize the synergistic effects.

The triplet of specifications - the product-market scope, the growth vector and the competitive advantage - describes the firm's product-market path in the external environment.

A natural companion to the competitive advantage is the synergy component of strategy. This requires that opportunities within the scope possess characteristics which will enhance synergy.

Attribution

Quotes and notes from Wikiquote: Igor Ansoff (page history), available under CC BY-SA 4.0.