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Quotes from H. Hakansson — Håkan Håkansson

born 1947 Sweden

← All quotes by Håkan Håkansson

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In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involving a complex pattern of interaction between and within each company. The marketers' and buyers' task in this case may have more to do with maintaining these relationships than with making a straightforward sale or purchase.

H. Hakansson (1982)

Attribution

Quotes and notes from Wikiquote: Håkan Håkansson (page history), available under CC BY-SA 4.0.