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Ghana
Chloe Asaam is a fashion designer and sustainable growth strategist. As a strategist, she supports founders and creatives in navigating growth with structure and clarity.
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8 quotes
Fashion in Ghana in my opinion is creatively diverse, with a focus on made-to-measure clothing.
I think of how colourful people from Ghana are and the culture we have.
In 2019, I started this brand to offer an alternative to fast-fashion secondhand clothing in Accra.
Community is support. A give-and-take dynamic, not transactional, but rooted in the genuine desire to see everyone grow, be paid well, and live a wholesome and dignified life.
I draw from many places but it usually it’ s the women around me – in family and in community
“If I cannot afford to produce it sustainably at my current scale, then it probably does not need to exist yet
If It Can’t Be Made Sustainably, It Doesn’t Need to Exist Yet": Chloe Asaam on Design, Integrity and the Ghanaian Fashion Ecosystem
Whether I am consulting as a strategist or designing clothes, I want people to come away inspired to approach things with integrity and care, for design, for people, for the planet
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