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Bruce Friedrich Quotes

born 1969 United States

Bruce Gregory Friedrich (born August 7, 1969) is executive director of The Good Food Institute (GFI) and founding partner of New Crop Capital (NCC), organizations focused on replacing animal products with plant and culture-based alternatives.

United States
Activists

Also known as: Bruce Gregory Friedrich

Random Bruce Friedrich quote

8 quotes

We need to change the meat, because we aren’t going to change human nature.

Idea number two: for actual animal meat, let's grow it directly from cells.

Idea number one: let's grow meat from plants.

Individual action is great, but antibiotic resistance and climate change—they require more.

It is a crime against humanity, while people are starving, to funnel massive amounts of crops through animals so we can eat animals when those crops should be feeding human beings.

To remake meat is how we solve climate change. Remaking meat is how we prevent the next pandemic. Remaking meat is how we take antibiotics out of the food system.

We don't want to disrupt the meat industry, we want to transform it. We need their economies of scale, their global supply chain, their marketing expertise and their massive consumer base.

What is happening to [animals] on modern farms and in modern slaughterhouses is beyond most of the worst moments of our lives...that's their entire existence.

Attribution

Quotes and notes from Wikiquote: Bruce Friedrich (page history), available under CC BY-SA 4.0.